New Articles and Featured Content

I`ve sold thousands of copies of the "Dreamscapes" CD. You have to realize that 95% of all my sales come from traditional print advertising. Reviews don`t sell your product. Marketing and advertising do! I`m amazed at the amounts of money bands and artists put into the recording and manufacturing of their product and then have no idea on how to sell it. Marketing and promotion go hand in hand; you need to do both.

I was offered a couple of small record deals, but the contracts were ridiculous so I invested my own money, and it`s starting to pay off. At least this way you own your product.

A Javascript-powered worksheet designed to help a record label estimate costs, price CDs and cassettes, and compute potential profit for a recording project.

How to start and organize your own record label. It's a lot easier than you may think.

An introduction to the world of copyrights and publishing. It`s not hard at all to protect the songs you`ve written, and you may be surprised at the various ways your original compositions can earn money for you.

Chock full o` ideas for promoting and selling your new record, and building a fan base.

An arrangement of the Tchaikovsky piece for solo guitar, in tabulature and standard notation.

Learn some substitutions for those tried and true barre chords. How the knowledge of triads can help you come up with original sounding guitar parts.

Ideas for improving your recorded guitar sound.

Three Musicians Become One, United!

Blurring The Lines Between Jazz And Contemporary Rock

Call-and-response practicing to enhance your phrasing and composing.

Don't fall into the same old trap of convincing yourself that now is not the time.

Stop strumming those simple barre chords, and embellish your chordal work with licks and phrases that blur the distiction between rhythm and lead guitar playing.

Some creative uses of digital delay when writing or recording.

Tips for playing arpeggiated chord progressions using string skipping.

Stuck recycling the same licks and riffs? Dig yourself out of your guitar playing rut and rediscover the instrument you love.

McAvinchey dips into his magic bag to bring you 16 tips you can use today to improve your tracks.

Session Guitarist Ready To Broaden His Appeal

E-mail comments, testimonials, kudos, feedback and other observations from around the world.

Promoting A Better Appreciation Of The Versatility Of Flamenco

Not quite ready to release that record yet? You may be underestimating yourself.

More short lick ideas to kick-start your technique.

Break free of your limiting beliefs about pentatonic scales.

Studio and music business psychobabble explained.

Arnold Schulman discusses lyric writing for the beginner.

How to use the song structure method to jump-start compositions.

The use of delay in the studio.

Reinventing Music As Sustenance

Pointing Toward The Future Of Modern Music

An article designed to help you on the road to achieving your dream of completing your first CD release.

How to trigger inspiration by understanding what causes it, and more importantly, what causes it for you.

A number of short lick ideas designed to kick-start your technique.

Nowhere to go with ascending licks but up? Dan McAvinchey confronts the problem and gives you several ideas you can use today. Don't just take the easy way out and start descending either.

Emulating your heroes is fine, but consider how far should you take it.

Why setting levels properly will help you achieve optimal sound and clarity.

What we are all about and why you care.

Write-ups from artsts who have demonstrated a great appreciation for the guitar, and who strive to show what can be done with a guitar in the hands of a creative artist.